Monitor All Metrics – Even the Small Ones There are a ton of e-commerce marketing metrics that you’re constantly forced to pay attention to when it comes to your health brand. With the big players like click-through rate (CTR), return on advertising spending (ROAS), and average
Most articles that tout to offer up the “best healthcare marketing ideas” are little more than vapid blather. If the writer (no doubt some intern who just learned to copy/paste) had an inkling of what the best marketing strategies were, they would probably be in
How Do They Help? Landing page audits help make sure the front page of your business is selling as effectively as possible. But the way to generate leads for sales is slightly different than the way you’d set up an e-commerce category and landing pages.
What are some examples of Brilliant Healthcare marketing? 2020 has presented unique challenges for every industry, and healthcare has been tasked with rising to the challenge of both working the front lines of COVID-19 while continuing to provide for the everyday health needs of the
Your value proposition says everything about your health brand. Choosing a compelling one takes time, research, and the ability to find the perfect medium between what health consumers want and what your health brand can provide. If you’ve yet to figure out what an effective
How to improve the customer service experience Obviously, healthcare providers get it. We understand that the customer service experience should be foremost as a facet of our business and marketing focus. Source: emarketer.com And yet, healthcare organizations, as a categorical group, have been laggards when
I’ve spoken at length about the dangers of relying on branding as the sole driver of customer acquisition marketing engines. And I stand by that. Branding alone isn’t sufficient to drive patient or customer acquisition at a cost that will help you scale your business.
While you might be measuring some of the more common metrics, like click-through rate, cost per click, or more specific to lead generation—cost per lead and lead volume—chances are there are a few terms you might have altogether forgotten about. The truth is, one of
The health and wellness industry is still amidst a perennial boom largely due to the 9 drivers of health consumerism. Consumers are increasingly looking to online retailers as sources to buy healthy groceries, health supplements, and wellness products. Despite the myriad of offers that already
What are the best marketing ideas for health and wellness? When it comes to promoting your health and wellness brand, there is a lot of creative marketing ideas to concentrate on the top of your funnel. Once your marketing funnel is working well, the question