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Category Archives: Digital Strategy

Sink or Swim: Cookie-less Marketing Strategy in Fitness & Health

Fitness and health brands must pivot and adapt in order to survive the harsh realities of a cookie-less digital world. Large companies such as Google and Apple have recently instituted policies and mandates against tracking with third-party cookies, and businesses have been scrambling to come

How Fitness Health Brands use Marketing to Grow Membership

To ensure your business thrives in the sometimes-hostile territory of the fitness and health industry, you need to grow your membership base using finely tuned digital marketing. Digital marketing can cut through the chatter, making sure you’re leveraging what you have by analyzing advertising data

Focus and Transparency: Key Elements of Digital Marketing

Digital marketing is everywhere, and if your fitness or health brand isn’t taking full advantage of this effective branding and advertising technique, then your business will not thrive as it could. To get the most from your digital marketing efforts, pay relentless attention to tagging

How Large Health Brands Can Get Their Agencies Aligned

Even enterprise health brands have areas where they could tighten up their marketing operations. For example, many could benefit from sharing their integrated marketing strategy with their smaller agency partners. This could have a direct impact on the quality of their marketing efforts – and

Inbound Links for Health Brand

How to Ask for High-Quality InBound Links for Health Brand SEO

Search engine optimization, better known as SEO, is an essential part of a business to gain visibility, brand recognition, and eventual score sales. Whether it’s through making sure you have the correct metatags on your website or incorporating inbound links for your SEO strategy –

Consumer Segment

Health Consumer Segments

Regardless of the industry, there will always be a set of consumer segments that require your attention. Consumer segments are a group categorization of your target audience member – it practically allows marketers to communicate products or services depending on the belief and messaging that