Identity Health: Marketing the Prestige of Health & Wellness

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For as long as I can remember, being healthy was always in style. If you think about it, being healthy stems long before many of us were born, but it was typically associated with body types and looks. 

Nowadays, body positivity movements, cosmetic surgeries, and the significant prominence of social media have shifted many people to new extremes on different sides of the spectrum. 

Even amid all the evolutions of how people look, feel, and compare their bodies, being healthy is still considered a prestige of health and wellness, especially for aging. 

How can I use health as a prestigious asset to market to my audience?

Whether you’re old or young, being healthy should always be at the top of the list. From eating the correct proportion of food groups to investing in the right products for skincare – it has always been and will always be necessary. However, since Instagram, Facebook, and other platforms began to dominate the internet. More and more individuals are making an effort to stay healthy in various ways. Some are becoming way more active in the gym, while others adjust their lifestyle and become vegans, vegetarians, and pescatarians to bring awareness to an unhealthy food process and animal cruelty. 

When it comes to marketing your products, be sure to align the strategy with a purpose. So, if you are an owner of a brand that stands with those against animal cruelty. Make it known to the world that you do! Consumers tend to buy from businesses that share mutual beliefs, so placing a little label saying it has not been tested on animals or is vegan accepted will get you further in the world of health and wellness.  

The example above is for a haircare line by Aveda; as you can see in the ingredients section of the website, they clarify that they are a company that does not believe in animal cruelty. There’s also a symbol on the front of the product that shows they are a vegan-friendly item. The list of all of the things the line is free from to approve them for that category. 

Who should I market to?

Figuring out the audience for your business is one of the most challenging yet essential tasks you have. Your best bet is to do a little research on the area you want to emphasize. For example, suppose you are selling nutritional supplements or foods. That target anything that alleviates bone pain or provides a little more energy. In that case, you may want to stick to marketing to people who have those problems. Which in this scenario, it could be adults 60+ and older.  

If you’re willing to take it up a notch, look into marketing your health and wellness products to gyms with prestige and good reputations like L.A. Fitness or Equinox. Those specific gyms tend to be a little pricier. So the people that go may have an overall appreciation for health. Plus, it does not hurt to focus on audience groups that are not price-sensitive (example: college students versus well-established adults). 

Being healthy will never go out of style. So as a health and wellness business owner, make sure to maintain the prestigious belief around living a healthy life. It may not only save your business, but it could save lives, too!