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Category Archives: eCommerce

Value Proposition

Does Your Wellness Product Have the Right Value Proposition?

You’re the owner of a fantastic health product, but you can’t figure out why it’s not selling as much as you would like. Besides the advertisement and messaging about your uber-healthy item, you can’t pinpoint why consumers aren’t noticing something that you believe is great.

SEO is Critical to Gaining More Fitness Customers

Believe it or not, health brands should be in tune with the tech world. I know you’re probably wondering why, but it’s essential to know some of the terminology and how specific processes work. Amongst all of the fanciful words out there, you need to

Fitness Equipment

Marketing Fitness Equipment to Consumer Segments

If you are an owner of a business that offers fitness equipment or services – I have a little secret for you. Have you ever wondered how smaller, new brands and other similar products end up on your social media feeds? Well, they use customer

Restaurant Marketing

Consumers Concerned – Market Clean, Healthy Ingredients

We all have the guilty pleasure of indulging in our favorite restaurants from time to time. Still, as the world moves towards a healthy life, it’s impossible to be profitable without a restaurant marketing your most nutritious options! Regardless of the world’s current circumstances, there’s

Food Attributes

Top Food Attributes that Sell to Health-Conscious Consumers

Health Brands – have you ever wondered what top ingredients customers look for when purchasing brands? If you haven’t, it’s something I recommend you research! Health-conscious consumers are becoming more familiar with how the nutrition market works, marking certain food attributes off their list when

Trends and predictions

Marketing 2021 Trends & Predictions

In preparation for a new year of growing sales, now is the time for health brands to start considering the market environment and asking themselves what 2021 holds. Consider the following trends and predictions when planning out your next year and land more sales. Rise

Ignored Metrics that Produce Long-Term Value

Ignored Metrics that Produce Long-Term Value

Monitor All Metrics – Even the Small Ones There are a ton of e-commerce marketing metrics that you’re constantly forced to pay attention to when it comes to your health brand. With the big players like click-through rate (CTR), return on advertising spending (ROAS), and average