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Category Archives: eCommerce

Part 7: The Alternatives & Substitutes Explosion and How it Affects Health Brands

How will the rise of alternatives and substitutes like supplements and nutriceuticals affect the health industry?

Sep 22, 2019 by Ken Robbins

Part 4: The Rise & Take Over of “Amplification” on Health Brands

What is the significance of self-diagnosis for the health industry?

Sep 01, 2019 by Ken Robbins

Why Your User Experience Is Top Priority

Part 3: Why the User Experience is Top Priority for Health Brands

Why is UX so important for health brands today?

Aug 22, 2019 by Ken Robbins

Part 2: Insurance Chaos Drives Friction in Health Brands

What is insurance chaos and why does it matter for health brands?

Aug 15, 2019 by Ken Robbins

The Rise of Direct Brands and Power Over Health Brands

What do health brands need to know about the power of direct-to-consumer vs. retail?

Jul 07, 2019 by Ken Robbins

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Failproof Marketing Hacks

Hello! I’m Ken

Hi, I’m Ken. I’ve worked in direct marketing for twenty-five years. After a life changing car accident and my wife’s breast cancer, I decided to dedicate my life and our company to marketing companies who create, sustain and promote health.

The internet and smartphones have changed our relationship with healthcare. We track more things and, more critically, digital and social media enable all companies to compete for customers.

This blog is dedicated to helping health brands find more customers to serve. Enjoy it in good health.

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