Browse By

Category Archives: Health Industry Updates

Sink or Swim: Cookie-less Marketing Strategy in Fitness & Health

Fitness and health brands must pivot and adapt in order to survive the harsh realities of a cookie-less digital world. Large companies such as Google and Apple have recently instituted policies and mandates against tracking with third-party cookies, and businesses have been scrambling to come

Aging Consumers

Marketing “Functional Fitness” to the Aging Consumer

 It’s no secret that aging consumers tend to be a little more health-conscious after years of living not-so-healthy lifestyles. As we age, we realize the many aspects that are typical to impact our well-being and invest in foods, products. Even equipment that helps maintain or


Your Marketing is Frustrating Your Customers

The goal of marketing is to bring more customers in, but some of your tactics might be scaring them away instead. Since you spend so much time with your health and wellness brand, it may be hard to see right away. After all, an extra

Top Wellness and Marketing Trends for Healthcare Brands

Top 2020 Wellness and Marketing Trends for Healthcare Brands

Any conversation about wellness marketing also begs the question, “What are the best strategies for healthcare brand marketing?”  Because health, wellness and fitness are intrinsically intertwined as part of an ecology that supports an avatar I like to call the New Empowered Health Consumer.  And