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Category Archives: Direct Marketing

Response vs engagement

Customer Response vs. Engagement

All health brands are looking for the best metrics to evaluate just how well they’re gaining more customers, and ultimately, more revenue. But, a large piece of the formula lies in understanding response versus engagement. Most business owners are confused by both terms and why

Customer Review Management Platforms

Health Brands can’t afford to be passive about customer reviews! Your review volume and quality is either hurting or helping your business. The problem is, for you to grow reviews, manually checking them just doesn’t scale. Whether they’re flattering words of recognition or jaw-clenching comments,

Customer Reviews

Managing Reviews for Your Local Health Brand

Internet reviews are equivalent to first impressions; when we meet someone for the first time, we remember their words, gestures, and attitudes. Similar to the first interaction with someone new, individuals encounter the same scenario via reviews. It’s the impression one can gather by the

HashTag

Hashtag Strategy for Marketing Health Brands

Social media marketing can be a breeze, but sometimes it can be a headache to figure out the perfect formula for best results. More often than not, plans are created without one of the essential elements to make it successful – a hashtag strategy. That’s right; it’s

Ignored Metrics that Produce Long-Term Value

Ignored Metrics that Produce Long-Term Value

Monitor All Metrics – Even the Small Ones There are a ton of e-commerce marketing metrics that you’re constantly forced to pay attention to when it comes to your health brand. With the big players like click-through rate (CTR), return on advertising spending (ROAS), and average