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Category Archives: Direct Marketing

Value Proposition

Creating a Magnetic Health Brand Value Proposition

Your value proposition says everything about your health brand. Choosing a compelling one takes time, research, and the ability to find the perfect medium between what health consumers want and what your health brand can provide.  If you’ve yet to figure out what an effective

Healthcare Branding 5 Ways to Make Your Company Stand Out

Healthcare Branding: 5 Ways to Make Your Company Stand Out

I’ve spoken at length about the dangers of relying on branding as the sole driver of customer acquisition marketing engines. And I stand by that. Branding alone isn’t sufficient to drive patient or customer acquisition at a cost that will help you scale your business. 

Overlooked Marketing Metrics for Lead Generation

Overlooked Marketing Metrics for Lead Generation

While you might be measuring some of the more common metrics, like click-through rate, cost per click, or more specific to lead generation—cost per lead and lead volume—chances are there are a few terms you might have altogether forgotten about.  The truth is, one of