Your value proposition says everything about your health brand. Choosing a compelling one takes time, research, and the ability to find the perfect medium between what health consumers want and what your health brand can provide. If you’ve yet to figure out what an effective
I’ve spoken at length about the dangers of relying on branding as the sole driver of customer acquisition marketing engines. And I stand by that. Branding alone isn’t sufficient to drive patient or customer acquisition at a cost that will help you scale your business.
While you might be measuring some of the more common metrics, like click-through rate, cost per click, or more specific to lead generation—cost per lead and lead volume—chances are there are a few terms you might have altogether forgotten about. The truth is, one of
What are the best marketing ideas for health and wellness? When it comes to promoting your health and wellness brand, there is a lot of creative marketing ideas to concentrate on the top of your funnel. Once your marketing funnel is working well, the question
Here’s why health brands need to start focusing on first-party data collection.
If you are aware of these cons, you will have a better chance at finding an agency who can truly help you succeed with your health marketing.
Here are some more advanced techniques for you to pull those rankings up and start commanding top spot levels of new customer traffic.
Here are 10 ideas you can work on today to get your products higher in the Amazon search results and get found
Do you know the difference between branding and direct response marketing? Here’s how the difference will help advertising your health brand!
Are these amateur mistakes hindering your health brand sales on Amazon?