Constructing Offers That Drive More Sales and Customers for Health & Wellness Brands

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Any brand looking to grow their customers for health and drive more sales to their online or brick and mortar store should consider adding an enticing offer to their marketing strategy

What is an offer?

An offer is more like a gift of gratitude, perceived of high value, and likely to be irresistible to most customers! They’re created and used to lure more customers into doing more business or reward loyalists for their continued business. Most of the time, they can be time-sensitive and only available for a limited amount of people. 

Check out this example of an offer:

The image is an advertisement provided to CVS shoppers online. The ad promotes a deal that encourages customers to purchase Nature Made wellness products for a total of $30 or more in exchange for a free gift card. It seems familiar, right?

The ad is an example of an offer found with most stores and popular brands, and to be honest, it’s one of the best strategies to use when reflecting on ways to drive more sales. 

Even the person that isn’t an avid vitamin taker could use a free $10 for future purchases. 

How do I know I’m making a great offer?

Before adding this strategy to your business plan, there are a few points to check off before launching a new attractive offer for your customers. First, it must not be a common incentive; that includes free shipping (if it’s generally applied at the checkout after spending a certain amount), lifetime guarantees, or practically anything that anyone can use at another time. Think of offers as a limited edition concept – you can only find them once, maybe twice, but after that, there’s no telling when you can come across it again. 

What are the popular types of offers to Get Consumers for Health Brand?

As humans, we are always looking for the next best thing, whether it’s a great brand or discount on something we either need or want. So, to make the offer attractive, it has to make the customers want to buy the product or service now, not later, but at the very moment, they see it.  BOGO deals and high discount savings are perfect for food-related businesses. While, free yearly memberships, service-related sessions, and refills on specific parts of a product tend to do better for health services and fitness/wellness products.  

Millions of ideas can be used when creating an offer, so there’s no “one size fits all” formula to the strategy. But it most certainly is an element that should be a part of every business model – it’s one of the best ways to win new customers that can later turn into brand advocates and faithful consumers for health.