Yes, that’s right – using magnets is a way to get more customers; of course, not metal magnets that you put on refrigerators, but a call to action that attracts people to your business. What is an example of a lead magnet, and how can
Here soon, Google Phrase Match will significantly change its process that can heavily impact those in the wellness business. Beginning in July, Google will expand to cover broad match modifier keywords regarding the word order and meaning. What does all of this mean by Google
We are continually inundated with ads and messaging for products of all kinds. As a health product retailer, it will be difficult to rise above the competition and get your health retail products in the hands of consumers that could benefit from them the most.
Search engine optimization, better known as SEO, is an essential part of a business to gain visibility, brand recognition, and eventual score sales. Whether it’s through making sure you have the correct metatags on your website or incorporating inbound links for your SEO strategy –
When it comes to standing out from the crowd in the health and wellness sector, your marketing and branding are key. How you position your health and wellness products marketing and services makes all the difference, especially when consumers have so many options to choose
When consumers have millions of online health and wellness retail industry products at their fingertips, finding ways to get your health brand front and center can feel impossible. Even the most successful health and wellness retail industry brands are turning to creative methods to increase
Regardless of the industry, there will always be a set of consumer segments that require your attention. Consumer segments are a group categorization of your target audience member – it practically allows marketers to communicate products or services depending on the belief and messaging that
Let me be blunt. Without customers to generate sales, no business will have the capital it needs to survive and continue creating value for the world around us. That said, too often health retailers and medical professionals shy away from sales and marketing because they
For as long as I can remember, being healthy was always in style. If you think about it, being healthy stems long before many of us were born, but it was typically associated with body types and looks. Nowadays, body positivity movements, cosmetic surgeries, and
Why Does Social Media Matter to the Health and Wellness Industry? With a flood of health and wellness marketers and providers in the market, standing out from the crowded space is essential, even for well-established health brands. As social media platforms have exploded by 93%
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