Even enterprise health brands have areas where they could tighten up their marketing operations. For example, many could benefit from sharing their integrated marketing strategy with their smaller agency partners. This could have a direct impact on the quality of their marketing efforts – and
Yes, that’s right – using magnets is a way to get more customers; of course, not metal magnets that you put on refrigerators, but a call to action that attracts people to your business. What is an example of a lead magnet, and how can
Here soon, Google Phrase Match will significantly change its process that can heavily impact those in the wellness business. Beginning in July, Google will expand to cover broad match modifier keywords regarding the word order and meaning. What does all of this mean by Google
We are continually inundated with ads and messaging for products of all kinds. As a health product retailer, it will be difficult to rise above the competition and get your health retail products in the hands of consumers that could benefit from them the most.
It’s no secret that aging consumers tend to be a little more health-conscious after years of living not-so-healthy lifestyles. As we age, we realize the many aspects that are typical to impact our well-being and invest in foods, products. Even equipment that helps maintain or
No matter how big or small a business is, one of the only ways it can steadily gain or keep its customers is through trust and transparency. If you take a minute to think about it, we purchase items or services based on how we
Yes, you read the title correctly. But by stealing, I don’t mean stealing; I want you to use Pharma as a form of a guide to learn the basics on how to market your growing health brand. Why would I want to use Pharma, and
Benefits: the continuous attraction to practically anything in life. We are always looking for a service, a product, a business, a relationship, or a job advantageous to us. Some are deeply rooted in the desire to satisfy our guilty pleasures, like eating ice cream on
You’re the owner of a fantastic health product, but you can’t figure out why it’s not selling as much as you would like. Besides the advertisement and messaging about your uber-healthy item, you can’t pinpoint why consumers aren’t noticing something that you believe is great.
Believe it or not, health brands should be in tune with the tech world. I know you’re probably wondering why, but it’s essential to know some of the terminology and how specific processes work. Amongst all of the fanciful words out there, you need to