Browse By

Category Archives: Health Consumers

Sink or Swim: Cookie-less Marketing Strategy in Fitness & Health

Fitness and health brands must pivot and adapt in order to survive the harsh realities of a cookie-less digital world. Large companies such as Google and Apple have recently instituted policies and mandates against tracking with third-party cookies, and businesses have been scrambling to come

How Fitness Health Brands use Marketing to Grow Membership

To ensure your business thrives in the sometimes-hostile territory of the fitness and health industry, you need to grow your membership base using finely tuned digital marketing. Digital marketing can cut through the chatter, making sure you’re leveraging what you have by analyzing advertising data

Focus and Transparency: Key Elements of Digital Marketing

Digital marketing is everywhere, and if your fitness or health brand isn’t taking full advantage of this effective branding and advertising technique, then your business will not thrive as it could. To get the most from your digital marketing efforts, pay relentless attention to tagging

Create a Competitive Advantage for Your Fitness Health Brand

Fitness health is a crowded marketplace, and it may seem challenging or even impossible to create a distinct competitive advantage for your brand. But if you’re willing to look beyond the restrictive definition of branding, you can create an experience that will earn you return

How Large Health Brands Can Get Their Agencies Aligned

Even enterprise health brands have areas where they could tighten up their marketing operations. For example, many could benefit from sharing their integrated marketing strategy with their smaller agency partners. This could have a direct impact on the quality of their marketing efforts – and

Health Retail Products

10 Tips to Sell More Health Retail Products Online

We are continually inundated with ads and messaging for products of all kinds. As a health product retailer, it will be difficult to rise above the competition and get your health retail products in the hands of consumers that could benefit from them the most. 

Aging Consumers

Marketing “Functional Fitness” to the Aging Consumer

 It’s no secret that aging consumers tend to be a little more health-conscious after years of living not-so-healthy lifestyles. As we age, we realize the many aspects that are typical to impact our well-being and invest in foods, products. Even equipment that helps maintain or