\As a health brand, it’s essential to know the audience you are targeting. While it may seem logical to target those who are highly interested in maintaining a healthy and active lifestyle, you may be surprised to hear that your message should target millennials and
The healthy living arena is steadily growing, with a variety of products readily available for consumers to purchase. As owners of health-related businesses, it’s essential to be wary of how products any of your brand’s products present to the public. In laymen’s terms: quit making
Health and wellness products are one of the most lucrative industries, In 2021, it isn’t going to change much. Consumers are continuously looking for the next best product to aid in weight loss, maintain a healthy lifestyle, or provide improvements to their not so healthy
All health brands are looking for the best metrics to evaluate just how well they’re gaining more customers, and ultimately, more revenue. But, a large piece of the formula lies in understanding response versus engagement. Most business owners are confused by both terms and why
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