Your value proposition says everything about your health brand. Choosing a compelling one takes time, research, and the ability to find the perfect medium between what health consumers want and what your health brand can provide. If you’ve yet to figure out what an effective
How to improve the customer service experience Obviously, healthcare providers get it. We understand that the customer service experience should be foremost as a facet of our business and marketing focus. Source: emarketer.com And yet, healthcare organizations, as a categorical group, have been laggards when
I’ve spoken at length about the dangers of relying on branding as the sole driver of customer acquisition marketing engines. And I stand by that. Branding alone isn’t sufficient to drive patient or customer acquisition at a cost that will help you scale your business.
While you might be measuring some of the more common metrics, like click-through rate, cost per click, or more specific to lead generation—cost per lead and lead volume—chances are there are a few terms you might have altogether forgotten about. The truth is, one of
The health and wellness industry is still amidst a perennial boom largely due to the 9 drivers of health consumerism. Consumers are increasingly looking to online retailers as sources to buy healthy groceries, health supplements, and wellness products. Despite the myriad of offers that already
What are the best marketing ideas for health and wellness? When it comes to promoting your health and wellness brand, there is a lot of creative marketing ideas to concentrate on the top of your funnel. Once your marketing funnel is working well, the question
Presentation matters. As a health brand, you probably already know this. And for any business that’s trying to make eCommerce a success, your landing page audit is one of the most important elements. That’s why doing a regular landing page audit is critical. If you’ve
The COVID-19 pandemic has created a big divide of winners and losers in the health and wellness business. Now more than ever, marketers are starved for health promotion ideas that work. The short answer to how to market wellness products? Direct response advertising. It’s essential