Why SEO is Necessary for Health and Wellness Industry
Let’s talk about SEO. When someone searches Google for a solution to their problem, they’re looking for you and your brand. They just don’t know it yet.
With SEO in your toolbelt of visibility tactics, you stay immediately relevant to your ideal customer, but it also gives you the advantage to capture their attention (and their dollars) before your competitors can.
Here are a few other reasons why SEO can benefit health and wellness providers:
- Provides a better user experience
- Generate more qualified leads to your website
- Can create higher conversion rates with minimal investment
- Increases brand awareness and engagement among potential customers
- Establishes brand credibility and differentiates from the competition
Guide To Achieve Top SEO Ranking For Your Health-Care Product
The SEO game can be a time and money-consuming process unless you know how to do it right. It’s not uncommon for health and fitness marketing agencies to charge high fees to create an SEO plan and to execute it for health brands. The key to engineering a successful wellness marketing strategy that uses SEO is to incorporate the 5 key SEO strategies for health and wellness businesses below.
Let’s start with on page SEO. This refers to the keywords that you use on your website. Whether in blogs, homepage text, title tags, descriptions, and meta tags, on page SEO is designed to drive traffic to your website. You’ll want to research the best keywords for your industry and incorporate them as much as possible throughout your website.
Here is a brief rundown of the on-page SEO components to be aware of:
This is the coding you use for the titles of your website. It is this text that is prominently featured on search engine results pages for potential customers to click. You’ll want your title tags to be concise, clear, and include relevant keywords without going overboard.
How you describe your website plays an important role in SEO. With Google, website meta descriptions are limited to 169 visible characters, so this is your opportunity to include essential keywords and valuable context to increase your search engine ranking.
To make it to Google’s first page, you’ll need a website that loads quickly. Page loading speed is a key efficiency marker that search engines use to determine which website may be more credible and appropriate based on a user’s search.
With more than 90% of adults using their smartphones to navigate to health and wellness websites, building your website with the mobile audience in mind is mission-critical. Plus, it is another criteria Google and other search engines use to determine page ranking.
How you tag and label your website’s images are also important to improve your search engine rank. Be mindful of what the picture conveys and how you can weave keywords into the Alt tags. This is also a critical facet of best practices for accessibility for low-sight or visually impaired users who may engage with your brand’s website.
Hyperlinking one piece of your website content to another piece can help users more seamlessly navigate and increase average session duration and time on the page. Call to action buttons and linking blog articles to one another are examples of how you can leverage internal linking to maximize your health and wellness SEO strategy.
An XML sitemap is a coded language that enables search engines to go through all of the links listed within your website. This is critical for your SEO strategy because the XML sitemap acts as a roadmap that can guide Google to your most important pages, improving your ranking.
Updating the Content
Be mindful that as keywords may shift, you’ll want to revisit your website text to update it and give it a content refresh, at least once a year.
Now let’s address off-page or offsite SEO.
Most search engines will rank health and wellness websites that are referenced by other credible sources over those that are not. Partnering with other websites or doing guest posts to feature your content or post a link pointing to your website is one way to boost your off page SEO. Disseminating press releases (with links to your website) and including links in social media posts are also ways to win the off page SEO game. Additionally, having your business listed in web directories with backlinks to your website can serve to be an efficient way to boost your off page SEO.
Social Media Marketing
Want to rank higher on Google? Increase your health and wellness business’ Facebook likes. The Google algorithm tends to favor links and websites that have more likes and followers on social media. This is a way to verify the brand’s reliability and popularity among target audiences, thereby increasing the chances that your website will be ranked on Google’s first page.
Generating local traffic to your website can be a significant revenue driver. Especially if you are one of few health and wellness providers in your area. Leveraging words related to your geographical area are important to help Google know who should be seeing your content. For example, using “spas near me,” “Spas in 32314” or “Spas in Germantown, Maryland” could get more targeted traffic to your website than using a more generic “Spa services” phrase.
Creating a proven and winning health and wellness SEO strategy takes time and expertise. If you implement these components incorrectly (or not at all). You run the risk of your health website being deemed unreliable by the world’s largest search engines. In order to not have this happen, it’s best to partner with a reputable health wellness marketing expert. The one that can walk you through executing the right health SEO strategy to use and how to optimize it to perform.
If having access to the direct guidance you need to craft the right SEO marketing strategy for your health brand is important to you, then reach out. There are a couple of ways I can help. I am currently offering a limited number of short consultation sessions. As well as a VIP half-day session with me and my team for a deeper dive. If you’d like to set that up, or if you have any questions, just send me a quick email.