It’s 2021, and there are hundreds of other businesses with similar products that you sell. Have you ever wondered how certain fitness products end up dominating the internet? I know it can be slightly discouraging when you see another brand become viral without wondering, “What’s wrong with my marketing tactics?” 

There are thousands of fitness products in the health and wellness industry, but the competition shouldn’t discourage you from selling the valuable products you have. If you are a business owner looking to capture the attention of new customers, you just have to take another approach to market your items. 

How do others market their products, and what should I do to stand out?

Above is an advertisement found on Peloton, a company known for its many exercise classes to accompany their exercise equipment.

Many were unaware of the company until the COVID-19 pandemic forced practically everyone into their homes, leaving people unable to work out at public gyms. So personal exercise equipment and guided workouts became a necessity for those eager to exercise. 

What made Peloton special was its marketing strategy. In a world where everything changed due to a global pandemic, their company could capitalize on a solution. Their solution not only provided relief and a new way of exercising when safety concerns were a more significant issue. But it gave people a new and improved, convenient way to exercise! 

Most businesses try to sell the idea of the performance or results you will get using their products. But if you want to stand out from the rest of the crowd.  Consider highlighting the convenience factors your product has. Communicating how items can be delivered, used, or set up or easy ways to include this into your marketing plan. Take it a step further by having a clear, simple, and user-friendly website. It may convince customers to want to come back and purchase even more products because of its ease of use! 

Lastly, look into addressing common problems and how your product offers a solution. This where companies can bring in cool, fun features like different speeds, different ways to store your equipment to save space, or even low costs. 

Trust me when I say there are so many different ways to make your fitness product become the next big thing. It’s just a matter of communicating the right words, advertising uniquely. And also honing in on the amazing features your product has to offer the world.