Top Food Attributes that Sell to Health-Conscious Consumers

Browse By

Health Brands – have you ever wondered what top ingredients customers look for when purchasing brands? If you haven’t, it’s something I recommend you research! Health-conscious consumers are becoming more familiar with how the nutrition market works, marking certain food attributes off their list when pondering a purchase. 

What are those Food Attributes? 

Believe it or not, some are things that you may have guessed before reading this article, but some are categories that you would have never considered to be so crucial to a customer. 

Here’s a list of the food attributes to emphasize from the 2019 Report on Retail Contributions to Health and Wellness:  

  • Organic (97%)
  • Gluten-free (93%)
  • Local (80%) 
  • Low Sodium (60%)
  • Heart Healthy (60%) 

The list above includes the various elements ranked from most significant to least significant when impacting a consumer’s purchase. 

Why are these the most important? 

If you think about it, each food attribute insinuates that the consumer will be one step closer to living or maintaining a healthy lifestyle. Moreover, with social media dominating the information world, it’s easy for people to learn about what is healthy and what isn’t. People are becoming more and more aware of how products can affect their health, and many are beginning the process to take control of it – and those elements are the keys to do so.

Above is an example of an Organic White Long Grain Rice found by Lundberg Family Farms, an organic rice brand found at Whole Foods. 

If a consumer was looking for rice that included some of the top ingredients in the list mentioned earlier, I guarantee this product would be at the top of their purchase list. 

Ok, I know the characteristics my audience looks for, now what? 

Now that you know what people are looking for, it’s best to reallocate your marketing efforts based on the list. If you have an organic product and 97% of health-conscious consumers search for that word, why wouldn’t you put it?

So many brands spend extra dollars marketing the way that the company sees the best fit. When business owners should be listening to what consumers want to see while shopping for new products. There’s no doubt about it – observing consumers’ wants and needs can save you a few extra bucks. While figuring out where to allocate resources. 

If anything, I want you all to remember this – we live in a consumer-driven world. So our marketing efforts should cater to them. Consumers are the reason for your revenue and the way to establishing your business’s repertoire as a healthy, loyal brand.

Why Brands must Take care of Food-Attributes

Food branding is meant to make for health-conscious consumers. Food attributes must be concerned by the brands as consumers got furious about unhygienic health issues. Formally, it comes in adhere etiquettes to intake a food well stamped with hygienic marketed up notions. Consumers’ accomplishment regarding branded packed food intake differs more than the food ultimately found open.

Branding choices complement a food brand’s strategies and goals more vivant for the audience’s appetized concern. Successful food branding is the result of the stylistic approach of branding strategies. Hence, those consumers philander just on presentation of foods needs perfect packaging as they are brand Health-conscious consumers.

How to regain the trust of Health Conscious Consumers?

Label the food

For health-conscious consumers, it is very vital to label the food brands with aluminum packaging by mentioning the mfg. date and exp. The date at the end of the package.

Brighten your Food brands on its Web

For attaining the attention of the consumers, you should twinkle your food brand on its official website. Do precise descriptions about food making, its ingredients, and the process of its manufacturing to make sure your consumer that they are having hygienic intake.

Recheck Environmental health Impact of your Food Brand

A review should be made on your food brand’s environmental health. Conscious consumers always ponder before purchasing a food show allergy to skin or internal organs. Glutton-free foods are preferable in such cases.

A brand outstanding Position Matter More

Where a food company brand is standing accordingly health? A consumer checks into the reputation of the food brand. Hence, it is must take care of food-attribute on the concern of food branding well reputation.

Nutrients Enrich Food Brands

Health-conscious consumers always prefer food brands enrich in nutrients. All the food are prohibited in their edible list which contains fats. Brands must consider the nutrient-based food attributes of glutton consumers.

Be sure about Food Brand Certification

Health-conscious consumers are very concerned about the food brand certification from the health and wellness food authority of a nearby or locale metro politician of the state.

Keep an Eye on Google Review of the Food Brand

Brands must keep an eye on the google reviews shared by the consumers who used these products. Because health-conscious consumers look for good and bad reviews about the food brand they want to buy.