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Category Archives: Digital Strategy

Fast Food Trend

Use the Fast Food Trend to Market Health

Since March of 2020, our world has changed at a highly rapid pace. Life as we use to know it is, well, different. Although vaccination sites and overall immunity to the virus are ramping up, it doesn’t mean that some things that we were accustomed

Value Proposition

Does Your Wellness Product Have the Right Value Proposition?

You’re the owner of a fantastic health product, but you can’t figure out why it’s not selling as much as you would like. Besides the advertisement and messaging about your uber-healthy item, you can’t pinpoint why consumers aren’t noticing something that you believe is great.

SEO is Critical to Gaining More Fitness Customers

Believe it or not, health brands should be in tune with the tech world. I know you’re probably wondering why, but it’s essential to know some of the terminology and how specific processes work. Amongst all of the fanciful words out there, you need to

Fitness Equipment

Marketing Fitness Equipment to Consumer Segments

If you are an owner of a business that offers fitness equipment or services – I have a little secret for you. Have you ever wondered how smaller, new brands and other similar products end up on your social media feeds? Well, they use customer

Restaurant Marketing

Consumers Concerned – Market Clean, Healthy Ingredients

We all have the guilty pleasure of indulging in our favorite restaurants from time to time. Still, as the world moves towards a healthy life, it’s impossible to be profitable without a restaurant marketing your most nutritious options! Regardless of the world’s current circumstances, there’s

Food Attributes

Top Food Attributes that Sell to Health-Conscious Consumers

Health Brands – have you ever wondered what top ingredients customers look for when purchasing brands? If you haven’t, it’s something I recommend you research! Health-conscious consumers are becoming more familiar with how the nutrition market works, marking certain food attributes off their list when

Millennials and Boomers

Health Brands Should Message to Both Millennials & Boomers

\As a health brand, it’s essential to know the audience you are targeting. While it may seem logical to target those who are highly interested in maintaining a healthy and active lifestyle, you may be surprised to hear that your message should target millennials and