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Category Archives: Digital Strategy

Health-Conscious Consumers Skeptical

Quit Making Health-Conscious Consumers Skeptical

The healthy living arena is steadily growing, with a variety of products readily available for consumers to purchase. As owners of health-related businesses, it’s essential to be wary of how products any of your brand’s products present to the public. In laymen’s terms: quit making

Wellness Marketing

How to Sell More Health & Wellness Products With Status

Health and wellness products are one of the most lucrative industries, In 2021, it isn’t going to change much. Consumers are continuously looking for the next best product to aid in weight loss, maintain a healthy lifestyle, or provide improvements to their not so healthy

Response vs engagement

Customer Response vs. Engagement

All health brands are looking for the best metrics to evaluate just how well they’re gaining more customers, and ultimately, more revenue. But, a large piece of the formula lies in understanding response versus engagement. Most business owners are confused by both terms and why

Customer Review Management Platforms

Health Brands can’t afford to be passive about customer reviews! Your review volume and quality is either hurting or helping your business. The problem is, for you to grow reviews, manually checking them just doesn’t scale. Whether they’re flattering words of recognition or jaw-clenching comments,

Customer Reviews

Managing Reviews for Your Local Health Brand

Internet reviews are equivalent to first impressions; when we meet someone for the first time, we remember their words, gestures, and attitudes. Similar to the first interaction with someone new, individuals encounter the same scenario via reviews. It’s the impression one can gather by the


Hashtag Strategy for Marketing Health Brands

Social media marketing can be a breeze, but sometimes it can be a headache to figure out the perfect formula for best results. More often than not, plans are created without one of the essential elements to make it successful – a hashtag strategy. That’s right; it’s

8 Easy Strategies for Successful Wellness Marketing (1)

8 Easy Strategies for Successful Wellness Marketing

When clients look to us to help set wellness marketing strategies, I always like to start with some leading questions. The truth is, there’s no one-size-fits-all approach that’s appropriate for everyone. There are unique factors about every business that we’ve got to account for before

Trends and predictions

Marketing 2021 Trends & Predictions

In preparation for a new year of growing sales, now is the time for health brands to start considering the market environment and asking themselves what 2021 holds. Consider the following trends and predictions when planning out your next year and land more sales. Rise

female practicing a yoga pose looking relaxed and happy

5 Creative Marketing Ideas for Healthcare Organizations

Creative Healthcare Marketing Ideas Finding creative ways to market your healthcare business doesn’t demand you reinvent the wheel. There are plenty of ways you can tap into people and events to create more visibility and engagement between your brand and your community. And no, you