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Category Archives: Digital Strategy

Health and Wellness Markerters

How Health and Wellness Marketers Should Utilize Social Media?

Why Does Social Media Matter to the Health and Wellness Industry? With a flood of health and wellness marketers and providers in the market, standing out from the crowded space is essential, even for well-established health brands. As social media platforms have exploded by 93%

The 7 Keys to Wellness Center Marketing

With over 20,000 health and wellness centers in the United States alone, it’s not easy to become a standout name. Not without a plan. Unless you have a prominent health brand that is a household name, standing out in the saturated marketing place can be

Aging Consumers

Marketing “Functional Fitness” to the Aging Consumer

 It’s no secret that aging consumers tend to be a little more health-conscious after years of living not-so-healthy lifestyles. As we age, we realize the many aspects that are typical to impact our well-being and invest in foods, products. Even equipment that helps maintain or


Convenience is Also a Key in Selling Fitness Products

It’s 2021, and there are hundreds of other businesses with similar products that you sell. Have you ever wondered how certain fitness products end up dominating the internet? I know it can be slightly discouraging when you see another brand become viral without wondering, “What’s

Fast Food Trend

Use the Fast Food Trend to Market Health

Since March of 2020, our world has changed at a highly rapid pace. Life as we use to know it is, well, different. Although vaccination sites and overall immunity to the virus are ramping up, it doesn’t mean that some things that we were accustomed

Value Proposition

Does Your Wellness Product Have the Right Value Proposition?

You’re the owner of a fantastic health product, but you can’t figure out why it’s not selling as much as you would like. Besides the advertisement and messaging about your uber-healthy item, you can’t pinpoint why consumers aren’t noticing something that you believe is great.