Why Does Social Media Matter to the Health and Wellness Industry? With a flood of health and wellness marketers and providers in the market, standing out from the crowded space is essential, even for well-established health brands. As social media platforms have exploded by 93%
The days of “build it and they will come” are over. The health and wellness audience and market landscape is rapidly changing. With over 2 million health-related products available to consumers worldwide, getting your product to attract an audience takes both strategy and a clear
With over 20,000 health and wellness centers in the United States alone, it’s not easy to become a standout name. Not without a plan. Unless you have a prominent health brand that is a household name, standing out in the saturated marketing place can be
It’s no secret that aging consumers tend to be a little more health-conscious after years of living not-so-healthy lifestyles. As we age, we realize the many aspects that are typical to impact our well-being and invest in foods, products. Even equipment that helps maintain or
It’s 2021, and there are hundreds of other businesses with similar products that you sell. Have you ever wondered how certain fitness products end up dominating the internet? I know it can be slightly discouraging when you see another brand become viral without wondering, “What’s
Since March of 2020, our world has changed at a highly rapid pace. Life as we use to know it is, well, different. Although vaccination sites and overall immunity to the virus are ramping up, it doesn’t mean that some things that we were accustomed
No matter how big or small a business is, one of the only ways it can steadily gain or keep its customers is through trust and transparency. If you take a minute to think about it, we purchase items or services based on how we
Yes, you read the title correctly. But by stealing, I don’t mean stealing; I want you to use Pharma as a form of a guide to learn the basics on how to market your growing health brand. Why would I want to use Pharma, and
Benefits: the continuous attraction to practically anything in life. We are always looking for a service, a product, a business, a relationship, or a job advantageous to us. Some are deeply rooted in the desire to satisfy our guilty pleasures, like eating ice cream on
You’re the owner of a fantastic health product, but you can’t figure out why it’s not selling as much as you would like. Besides the advertisement and messaging about your uber-healthy item, you can’t pinpoint why consumers aren’t noticing something that you believe is great.