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All posts by Ken Robbins

Health-Conscious Consumers Skeptical

Quit Making Health-Conscious Consumers Skeptical

The healthy living arena is steadily growing, with a variety of products readily available for consumers to purchase. As owners of health-related businesses, it’s essential to be wary of how products any of your brand’s products present to the public. In laymen’s terms: quit making

Response vs engagement

Customer Response vs. Engagement

All health brands are looking for the best metrics to evaluate just how well they’re gaining more customers, and ultimately, more revenue. But, a large piece of the formula lies in understanding response versus engagement. Most business owners are confused by both terms and why

Customer Review Management Platforms

Health Brands can’t afford to be passive about customer reviews! Your review volume and quality is either hurting or helping your business. The problem is, for you to grow reviews, manually checking them just doesn’t scale. Whether they’re flattering words of recognition or jaw-clenching comments,