Fitness and health brands must pivot and adapt in order to survive the harsh realities of a cookie-less digital world. Large companies such as Google and Apple have recently instituted policies and mandates against tracking with third-party cookies, and businesses have been scrambling to come
It’s no secret that aging consumers tend to be a little more health-conscious after years of living not-so-healthy lifestyles. As we age, we realize the many aspects that are typical to impact our well-being and invest in foods, products. Even equipment that helps maintain or
No matter how big or small a business is, one of the only ways it can steadily gain or keep its customers is through trust and transparency. If you take a minute to think about it, we purchase items or services based on how we
Yes, you read the title correctly. But by stealing, I don’t mean stealing; I want you to use Pharma as a form of a guide to learn the basics on how to market your growing health brand. Why would I want to use Pharma, and
Benefits: the continuous attraction to practically anything in life. We are always looking for a service, a product, a business, a relationship, or a job advantageous to us. Some are deeply rooted in the desire to satisfy our guilty pleasures, like eating ice cream on
The goal of marketing is to bring more customers in, but some of your tactics might be scaring them away instead. Since you spend so much time with your health and wellness brand, it may be hard to see right away. After all, an extra
Any conversation about wellness marketing also begs the question, “What are the best strategies for healthcare brand marketing?” Because health, wellness and fitness are intrinsically intertwined as part of an ecology that supports an avatar I like to call the New Empowered Health Consumer. And
Pivot now and look for ways to rapidly expand your e-commerce options in order to avoid the uncertainty that lies ahead.
How to shift your strategies and policies for your health brand to be a big winner coming out of the COVID crisis.
In today’s health crisis due to COVID-19, your health brand needs to pay extra attention to their marketing and brand presence.