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Category Archives: Digital Strategy

health and wellness marketing

How to Market Your Health & Wellness Offerings in 2020

The COVID-19 pandemic has created a big divide of winners and losers in the health and wellness business. Now more than ever, marketers are starved for health promotion ideas that work. The short answer to how to market wellness products? Direct response advertising. It’s essential

Marketing budget allocation

Marketing Budget Allocation

To effectively manage your marketing budget it takes a very tailored approach that leverages data to get your money in the best positions to attract customers, decrease your marketing cost, and skyrocket your ROI.