Internet reviews are equivalent to first impressions; when we meet someone for the first time, we remember their words, gestures, and attitudes. Similar to the first interaction with someone new, individuals encounter the same scenario via reviews. It’s the impression one can gather by the
Social media marketing can be a breeze, but sometimes it can be a headache to figure out the perfect formula for best results. More often than not, plans are created without one of the essential elements to make it successful – a hashtag strategy. That’s right; it’s
When clients look to us to help set wellness marketing strategies, I always like to start with some leading questions. The truth is, there’s no one-size-fits-all approach that’s appropriate for everyone. There are unique factors about every business that we’ve got to account for before
In preparation for a new year of growing sales, now is the time for health brands to start considering the market environment and asking themselves what 2021 holds. Consider the following trends and predictions when planning out your next year and land more sales. Rise
Creative Healthcare Marketing Ideas Finding creative ways to market your healthcare business doesn’t demand you reinvent the wheel. There are plenty of ways you can tap into people and events to create more visibility and engagement between your brand and your community. And no, you
Your massive army is lined up along the hillside, nervous but ready to go to war. Then you majestically lift your sword and shout, the masses following behind you. In this scenario, your sword and shout is the call to action (CTA). CTAs are pretty
Most articles that tout to offer up the “best healthcare marketing ideas” are little more than vapid blather. If the writer (no doubt some intern who just learned to copy/paste) had an inkling of what the best marketing strategies were, they would probably be in
How Do They Help? Landing page audits help make sure the front page of your business is selling as effectively as possible. But the way to generate leads for sales is slightly different than the way you’d set up an e-commerce category and landing page.
Your value proposition says everything about your health brand. Choosing a compelling one takes time, research, and the ability to find the perfect medium between what health consumers want and what your health brand can provide. If you’ve yet to figure out what an effective
While you might be measuring some of the more common metrics, like click-through rate, cost per click, or more specific to lead generation —cost per lead and lead volume—chances are there are a few terms you might have altogether forgotten about. The truth is, one