\As a health brand, it’s essential to know the audience you are targeting. While it may seem logical to target those who are highly interested in maintaining a healthy and active lifestyle, you may be surprised to hear that your message should target millennials and
The healthy living arena is steadily growing, with a variety of products readily available for consumers to purchase. As owners of health-related businesses, it’s essential to be wary of how products any of your brand’s products present to the public. In laymen’s terms: quit making
Health and wellness products are one of the most lucrative industries, In 2021, it isn’t going to change much. Consumers are continuously looking for the next best product to aid in weight loss, maintain a healthy lifestyle, or provide improvements to their not so healthy
All health brands are looking for the best metrics to evaluate just how well they’re gaining more customers, and ultimately, more revenue. But, a large piece of the formula lies in understanding response versus engagement. Most business owners are confused by both terms and why
Any brand looking to grow their customers for health and drive more sales to their online or brick and mortar store should consider adding an enticing offer to their marketing strategy. What is an offer? An offer is more like a gift of gratitude, perceived
Health Brands can’t afford to be passive about customer reviews! Your review volume and quality is either hurting or helping your business. The problem is, for you to grow reviews, manually checking them just doesn’t scale. Whether they’re flattering words of recognition or jaw-clenching comments,
Internet reviews are equivalent to first impressions; when we meet someone for the first time, we remember their words, gestures, and attitudes. Similar to the first interaction with someone new, individuals encounter the same scenario via reviews. It’s the impression one can gather by the
Social media marketing can be a breeze, but sometimes it can be a headache to figure out the perfect formula for best results. More often than not, plans are created without one of the essential elements to make it successful – a hashtag strategy. That’s right; it’s
As the pandemic has taken the world stage, the health and wellness products market has experienced an explosive boost in growth in 2020. Now, the wellness industry is on pace to become a $5.54 trillion industry by 2022. However, with such a rapid level of
Relying on geography, fate, referrals and word of mouth won’t keep the hospital from closing. But one way to improve across the board is to invest in a great patient experience and, as a side note to that, leverage marketing in an efficient, intelligent way