The goal of marketing is to bring more customers in, but some of your tactics might be scaring them away instead. Since you spend so much time with your health and wellness brand, it may be hard to see right away. After all, an extra
Any conversation about wellness marketing also begs the question, “What are the best strategies for healthcare brand marketing?” Because health, wellness and fitness are intrinsically intertwined as part of an ecology that supports an avatar I like to call the New Empowered Health Consumer. And
When clients look to us to help set wellness marketing strategies, I always like to start with some leading questions. The truth is, there’s no one-size-fits-all approach that’s appropriate for everyone. There are unique factors about every business that we’ve got to account for before
In preparation for a new year of growing sales, now is the time for health brands to start considering the market environment and asking themselves what 2021 holds. Consider the following trends and predictions when planning out your next year and land more sales. Rise
Creative Healthcare Marketing Ideas Finding creative ways to market your healthcare business doesn’t demand you reinvent the wheel. There are plenty of ways you can tap into people and events to create more visibility and engagement between your brand and your community. And no, you
Your massive army is lined up along the hillside, nervous but ready to go to war. Then you majestically lift your sword and shout, the masses following behind you. In this scenario, your sword and shout is the call to action (CTA). CTAs are pretty
Monitor All Metrics – Even the Small Ones There are a ton of e-commerce marketing metrics that you’re constantly forced to pay attention to when it comes to your health brand. With the big players like click-through rate (CTR), return on advertising spending (ROAS), and average
Most articles that tout to offer up the “best healthcare marketing ideas” are little more than vapid blather. If the writer (no doubt some intern who just learned to copy/paste) had an inkling of what the best marketing strategies were, they would probably be in
How Do They Help? Landing page audits help make sure the front page of your business is selling as effectively as possible. But the way to generate leads for sales is slightly different than the way you’d set up an e-commerce category and landing page.
What are some examples of Brilliant Healthcare marketing? 2020 has presented unique challenges for every industry, and Brilliant healthcare marketing has been tasked with rising to the challenge of both working the front lines of COVID-19 while continuing to provide for the everyday health needs