When it comes to standing out from the crowd in the health and wellness sector, your marketing and branding are key. How you position your health and wellness products marketing and services makes all the difference, especially when consumers have so many options to choose
When consumers have millions of online health and wellness retail industry products at their fingertips, finding ways to get your health brand front and center can feel impossible. Even the most successful health and wellness retail industry brands are turning to creative methods to increase
Regardless of the industry, there will always be a set of consumer segments that require your attention. Consumer segments are a group categorization of your target audience member – it practically allows marketers to communicate products or services depending on the belief and messaging that
Let me be blunt. Without customers to generate sales, no business will have the capital it needs to survive and continue creating value for the world around us. That said, too often health retailers and medical professionals shy away from sales and marketing because they
For as long as I can remember, being healthy was always in style. If you think about it, being healthy stems long before many of us were born, but it was typically associated with body types and looks. Nowadays, body positivity movements, cosmetic surgeries, and
Why Does Social Media Matter to the Health and Wellness Industry? With a flood of health and wellness marketers and providers in the market, standing out from the crowded space is essential, even for well-established health brands. As social media platforms have exploded by 93%
Why SEO is Necessary for Health and Wellness Industry Let’s talk about SEO. When someone searches Google for a solution to their problem, they’re looking for you and your brand. They just don’t know it yet. With SEO in your toolbelt of visibility tactics, you
The days of “build it and they will come” are over. The health and wellness audience and market landscape is rapidly changing. With over 2 million health-related products available to consumers worldwide, getting your product to attract an audience takes both strategy and a clear
With over 20,000 health and wellness centers in the United States alone, it’s not easy to become a standout name. Not without a plan. Unless you have a prominent health brand that is a household name, standing out in the saturated marketing place can be
It’s no secret that aging consumers tend to be a little more health-conscious after years of living not-so-healthy lifestyles. As we age, we realize the many aspects that are typical to impact our well-being and invest in foods, products. Even equipment that helps maintain or