In any industry, paying attention to marketing strategy and implementing actions that stem directly from your research is paramount to achieving your goals. This is particularly true for health brands. Whether a marketing campaign achieves its aims depends on how you allocate the funds in
When clients look to us to help set wellness marketing strategies, I always like to start with some leading questions. The truth is, there’s no one-size-fits-all approach that’s appropriate for everyone. There are unique factors about every business that we’ve got to account for before
Most articles that tout to offer up the “best healthcare marketing ideas” are little more than vapid blather. If the writer (no doubt some intern who just learned to copy/paste) had an inkling of what the best marketing strategies were, they would probably be in
What do health brands need to know about the power of direct-to-consumer vs. retail?