In any industry, paying attention to marketing strategy and implementing actions that stem directly from your research is paramount to achieving your goals. This is particularly true for health brands. Whether a marketing campaign achieves its aims depends on how you allocate the funds in
When consumers have millions of online health and wellness retail industry products at their fingertips, finding ways to get your health brand front and center can feel impossible. Even the most successful health and wellness retail industry brands are turning to creative methods to increase
How Do They Help? Landing page audits help make sure the front page of your business is selling as effectively as possible. But the way to generate leads for sales is slightly different than the way you’d set up an e-commerce category and landing page.
Your value proposition says everything about your health brand. Choosing a compelling one takes time, research, and the ability to find the perfect medium between what health consumers want and what your health brand can provide. If you’ve yet to figure out what an effective
While you might be measuring some of the more common metrics, like click-through rate, cost per click, or more specific to lead generation —cost per lead and lead volume—chances are there are a few terms you might have altogether forgotten about. The truth is, one
The health and wellness brands industry is still amidst a perennial boom largely due to the 9 drivers of health consumerism. Consumers are increasingly looking to online retailers as sources to buy healthy groceries, health supplements, and wellness products. Despite the myriad of offers that
What are the best marketing ideas for health and wellness? When it comes to promoting your health and wellness brand, there is a lot of creative marketing ideas to concentrate on the top of your funnel. Once your marketing funnel is working well, the question
The COVID-19 pandemic has created a big divide of winners and losers in the health and wellness business. Now more than ever, marketers are starved for health promotion ideas that work. The short answer to how to market wellness products? Direct response advertising. It’s essential
Pivot now and look for ways to rapidly expand your e-commerce options in order to avoid the uncertainty that lies ahead.
Do you understand why undoctoring is such a disruptive trend in health?