Search engine optimization, better known as SEO, is an essential part of a business to gain visibility, brand recognition, and eventual score sales. Whether it’s through making sure you have the correct metatags on your website or incorporating inbound links for your SEO strategy –
When it comes to standing out from the crowd in the health and wellness sector, your marketing and branding are key. How you position your health and wellness products marketing and services makes all the difference, especially when consumers have so many options to choose
The days of “build it and they will come” are over. The health and wellness audience and market landscape is rapidly changing. With over 2 million health-related products available to consumers worldwide, getting your product to attract an audience takes both strategy and a clear
When clients look to us to help set wellness marketing strategies, I always like to start with some leading questions. The truth is, there’s no one-size-fits-all approach that’s appropriate for everyone. There are unique factors about every business that we’ve got to account for before
The COVID-19 pandemic has created a big divide of winners and losers in the health and wellness business. Now more than ever, marketers are starved for health promotion ideas that work. The short answer to how to market wellness products? Direct response advertising. It’s essential
With the health shutdowns happening from coronavirus, it is a perfect time for your health brand to succeed.
Why is social media positioning mission-critical for health brands?
What do health brands need to know about the controversial tactic of bidding on competitor brand terms?
Do you know the two reasons doctors and hospitals are losing patients and health brands are acquiring new customers?