Search engine optimization, better known as SEO, is an essential part of a business to gain visibility, brand recognition, and eventual score sales.

Whether it’s through making sure you have the correct metatags on your website or incorporating inbound links for your SEO strategy – the opportunities are endless in growing your business with search engine optimization. 

What are inbound links?

Inbound links are backlinks that route to a third-party website;  this is done to help boost website rankings, increase credibility and prioritize your website on search engines. But there is a catch; you shouldn’t use just any website to drive that traction. Businesses should be selective and pick credible websites with a good reputation and a sense of popularity for consumers. 

In terms of health and wellness brand, it’s safer to focus on more reputable businesses within the industry for a chance at bettering your brand’s credibility and even new opportunities. 

How do I include inbound links?

Including inbound links is a two-way street; it requires both businesses to be on the same page and reach an agreement that is profitable and appealing for both parties in the situation. As much as you want someone that can help frow your business, the other party may only want to be associated with an organization that will not bring down the reputation of their own business – which makes sense!

There are various ways to engage in a conversation about inbound links.  But I think the best methods are based on a steadily built relationship. Networking with the brand you want to collaborate with will always be better. It is because not only will it help your business in terms of inbound links.  It can open up your world to a plethora of opportunities by knowing the right people. Another way to persuade a business owner into inbound links is by providing jaw-dropping content that they cannon resist.

Let’s say you are the owner of a company that sells sweatbands; you have a blog about getting the perfect results by using a fat-burning cream (which Sports Research sells). If the graphic and short blog is so alluring, they may not be able to help.  But to partner with you and say yes to inbound links! 

Below is an image of the Sweet Sweat Fat Burning Cream to use with workouts!

If you’re not getting the response you hoped for by doing it yourself, consider contracting a graphic designer to help with captivating graphics and design, or look into hiring a consultant that can help with outreach. 

It may take a little time and a lot of effort.  But so many resources are readily available to you to help make your inbound link strategy a success!