Part 1: The 9 Trends of Health Consumerism
What’s behind the disruption of the doctor-patient relationship?
All posts by Ken Robbins
Stretch Your Health Brand Ad Budget with Direct Marketing
What is the advantage of direct marketing for flexible ad budgets?
The Secret Marketing Weapon for Health Brands: Geo-Targeting
How can retail health brands use geotargeting to make the most of their marketing spend and acquire customers?
How Segmentation Can Increase Lifetime Value for Your Health Consumers
Why should health brands be focusing on lifetime value?
The Rise of Direct Brands and Power Over Health Brands
What do health brands need to know about the power of direct-to-consumer vs. retail?
7 Social Media Hacks for Health Brands
Why is social media positioning mission-critical for health brands?
Marketing for Health Consumers Should be Scientific
How can health brands make their marketing efforts more scientific?
Secrets to Using DRTV Ads to Drive Demand for Health Brands
What are the most important aspects of DRTV tactics for health brands?
The Right Ad Agency Can Fuel Your Health Brand Growth
You may be considering hiring an ad agency to help. Do you know the most important things to take into account, before signing a contract?
Why Now is the Greatest Moment in Time for Health Brands
What makes now the best time to be a health brand who uses direct marketing?