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Daily Archives:

The Amazon Trap for DTC

The Amazon Trap for DTC Health Products

Is your health product brand falling for the Amazon trap?

Feb 10, 2020 by Ken Robbins in Digital Strategy

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Digital Strategy (73)
Direct Marketing (41)
eCommerce (25)
Health Consumers (52)
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Hello! I’m Ken

Hi, I’m Ken. I’ve worked in direct marketing for twenty-five years. After a life changing car accident and my wife’s breast cancer, I decided to dedicate my life and our company to marketing companies who create, sustain and promote health.

The internet and smartphones have changed our relationship with healthcare. We track more things and, more critically, digital and social media enable all companies to compete for customers.

This blog is dedicated to helping health brands find more customers to serve. Enjoy it in good health.

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