Fitness and health brands must pivot and adapt in order to survive the harsh realities of a cookie-less digital world. Large companies such as Google and Apple have recently instituted policies and mandates against tracking with third-party cookies, and businesses have been scrambling to come
Your massive army is lined up along the hillside, nervous but ready to go to war. Then you majestically lift your sword and shout, the masses following behind you. In this scenario, your sword and shout is the call to action (CTA). CTAs are pretty
Monitor All Metrics – Even the Small Ones There are a ton of e-commerce marketing metrics that you’re constantly forced to pay attention to when it comes to your health brand. With the big players like click-through rate (CTR), return on advertising spending (ROAS), and average
How can digital marketing drive in-store sales for health brands?