With so many health and wellness companies vying for space in the market, the key differentiator most times is your shopping experience. If you have an easy (and enjoyable) shopping experience for your customers, you’re likely to gain traction very quickly.
Consumers want to feel valued and by providing a superior shopping experience, you can get consumers what they need, when they need it, and lower the barrier to purchase dramatically. Here are the top five ways you can make your health brand instantly shoppable for a wide range of consumers.
Take a multi-channel approach. Customers want options in how and where they shop for products. Whether it’s buying online or going into a retail store to get the item the same day, consumers want the flexibility to get your products in their hands – however, they choose. Invest the effort to create a presence on Instagram, Pinterest, Youtube and Facebook as well as paid search and Google shopping.
Make your pricing consistent across channels. What you charge in a retail outlet should match the price listed online and vice versa. Having price discrepancies across your channels can be seen as unorganized at best and predatory at worse. It’s important when building brand loyalty to ensure that what a customer experiences (and pays) online is similar, if not the exact same experience they have when they purchase in a retail outlet.
Be lenient in your return policy. Consumers today want convenience before, during, and after the purchase. If an item doesn’t live up to their expectations, they want a seamless process to get their money back. If you overcomplicate the return policy, or don’t offer one at all, this adds a layer of complexity to their initial purchasing decision. And, this introduces the question of: “Should I even buy from them, if I’m going to be stuck with a bad purchase?” That’s why 92% of consumers will only buy from companies that offer an easy return process.
Be accurate with your inventory levels. In the throes of the COVID pandemic, the need for accurate inventory management was at the forefront of which brands made money and which lost money. Consumers want to know that what they order will be fulfilled and that they will be able to consistently come back to you when they need more. If you don’t have real-time inventory tracking in place, you’ll risk overselling and having a slew of backordered customers who will not return in the future.
Make your online shopping cart user-friendly. Navigation when shopping online is key to the entire shopping experience. In fact, 34% of consumers have left items in their online shopping cart because they were forced to create an account to complete their order. Likewise, 75% of consumers never finish an order because the website loading times were slow. That’s why having a fast-loading website that is as intuitive as possible to navigate will be key in making your brand 100% shoppable.
Did your health brand pass the shoppability test? If the answer isn’t “yes”, let’s connect to see what you can do today to improve your brand’s shoppability and build a growing following of loyal (and repeat) customers.To learn more about ecommerce techniques and how to be more shoppable, check out Brad’s blog.