Part 6: The Medical Shopping Disruption on Health Brands
What is the term “medical shopping” and what is its significance for health brands and the healthcare industry?
What is the term “medical shopping” and what is its significance for health brands and the healthcare industry?
What is the significance of self-diagnosis for the health industry?
What is the significance of self-diagnosis for the health industry?
Why is UX so important for health brands today?
What is insurance chaos and why does it matter for health brands?
What’s behind the disruption of the doctor-patient relationship?
What is the advantage of direct marketing for flexible ad budgets?
How can retail health brands use geotargeting to make the most of their marketing spend and acquire customers?
Why should health brands be focusing on lifetime value?
What do health brands need to know about the power of direct-to-consumer vs. retail?